Day 1 — Identity Excavation

Uncover the natural wiring that’s been buried under pressure, expectations, and performance.

Day 2 — Confidence Activation

Earn your first identity-based win and rebuild trust with yourself.

Day 3 — Connection Audit

Identify who deserves access to you and who no longer does.

Day 4 — Threat Detection

Expose one threat to your identity and set a boundary to protect it.

Day 5 — Legacy Activation

Define the legacy your future self must leave behind and take the first step toward it.

7 Steps to Execution Challenge is a program dedicated to guiding young men through a systematic process for effectively executing their goals. With a focus on strategic planning and actionable steps, our coaching sessions are designed to empower individuals to turn their goals into reality. Through a combination of proven methodologies and personalized guidance, we are committed to helping our clients unlock their full potential and achieve success. Our track record of driving impactful change and fostering growth positions us as your trusted partner in goal execution and personal development.

WHAT IS THE 7 STEPS TO EXECUTION CHALLENGE?

It's Your Path to Effective Goal Execution.

1

confusion is the real obstacle.

Most men don’t lack ambition, talent, or drive.
They lack identity clarity.
When you don’t clearly know who you are:

You hesitate instead of act
You overextend into roles that aren’t yours
You underperform in roles that matter most

Marriage feels heavier than it should. Fatherhood feels uncertain. Career decisions feel reactive instead of intentional.

This isn’t a motivation problem.
It’s a clarity problem.

2

EXECUTION OVER INSPIRATION.

This challenge is:

Structured
Tactical
Action-based

You will complete one identity-aligned action each day; small, focused, and intentional.

This challenge is not:

Therapy
Group venting
Motivational hype

If you want comfort, this is not for you.
If you’re willing to execute, keep going.

3

ONE CLEAR IDENTITY SHIFT CHANGES EVERYTHING.

By the end of this challenge, you will:

Identify one role in your life where clarity is missing
Understand why that confusion exists
Define one non-negotiable identity boundary
Take one decisive action aligned with who you are

One win creates momentum.
Momentum rebuilds confidence.
Confidence changes how you lead.

This challenge is for you if:

You’re roughly 25–35 and open to disciplined growth
You’re preparing for marriage, newly married, or a father
You want clarity, not comfort
You value discipline over motivation
You’re tired of drifting, performing, and second-guessing

If you want entertainment, this is not for you.
If you want clarity, enroll.

4

WHAT CHANGES WHEN IDENTITY IS DEFINED.

Men begin this challenge saying:

“I don’t know who I am or how to show up as the man my family and future need.”

After the challenge, they will say:

“I finally see who I am. I see the man I’m becoming. And I’m ready to build him.”

Nothing magical happens.
What changes is clarity and clarity changes behavior.

5

YOUR 5-DAY PATH TO CLARITY.

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6

How the 7 steps to execution Challenge Works

This experience is delivered through five consecutive days of 1:1 calls; not group sessions, or prerecorded content.

When you register, you are committing to:

Five private 1:1 identity execution calls
One focused session per day over five days
Structured conversations centered on identity clarity and execution
Direct guidance tailored to your specific roles and responsibilities

Each call builds on the previous day, creating momentum and clarity as the week progresses.

This experience is offered once per quarter and limited to five participants.

This is not passive learning.
This is active, guided execution.

THE LEADER BEHIND THE CHALLENGE.

Wilfred Bolds is an identity execution coach, keynote speaker, and author of 7 Steps to Execution and Stolen Identity.

He helps men:

Establish role clarity
Build self-mastery
Lead with discipline and intention

This challenge is a condensed version of the identity framework he uses with private clients; designed to create clarity quickly and demand execution immediately.

WHERE THIS CAN LEAD.

At the end of the challenge, you’ll have the option to continue deeper work through:

A self-paced online course for structured development
- Less hands-on option
- Self-paced modules with quizzes to gauge your progress
- Continual email access

1-on-1 coaching for hands-on accountability and guidance
- More hands-on option
- 12 weekly accountability calls
- Real time feedback and guidance as you are walked from ambiguity to clarity
- Continual email access

There is no obligation.
There is no pressure.
There is clarity.

If you’re tired of guessing.
If you’re ready to lead with intention.
If you’re willing to execute.
This is your starting point.

JOIN THE 5-DAY CHALLENGE

APPLY FOR 1:1 COACHING

WHAT IS THE 7 STEPS TO EXECUTION CHALLENGE?

1

confusion is the real obstacle.

Most men don’t lack ambition, talent, or drive. They lack identity clarity. When you don’t clearly know who you are:

You hesitate instead of act

You overextend into roles that aren’t yours

You underperform in roles that matter most

Marriage feels heavier than it should. Fatherhood feels uncertain. Career decisions feel reactive instead of intentional. This isn’t a motivation problem. It’s a clarity problem.

2

EXECUTION OVER INSPIRATION.

This challenge is:

Structured

Tactical

Action-based

You will complete one identity-aligned action each day; small, focused, and intentional.

This challenge is not:

Therapy

Group venting

Motivational hype

If you want comfort, this is not for you. If you’re willing to execute, keep going.

3

ONE CLEAR IDENTITY SHIFT CHANGES EVERYTHING.

By the end of this challenge, you will:

Identify one role in your life where clarity is missing

Understand why that confusion exists

Define one non-negotiable identity boundary

Take one decisive action aligned with who you are

One win creates momentum. Momentum rebuilds confidence. Confidence changes how you lead.

This challenge is for you if:

You’re roughly 25–35 and open to disciplined growth

You’re preparing for marriage, newly married, or a father

You want clarity, not comfort

You value discipline over motivation

You’re tired of drifting, performing, and second-guessing

If you want entertainment, this is not for you. If you want clarity, enroll.

4

WHAT CHANGES WHEN IDENTITY IS DEFINED.

Men begin this challenge saying:

“I don’t know who I am or how to show up as the man my family and future need.”

After the challenge, they will say:

“I finally see who I am. I see the man I’m becoming. And I’m ready to build him.”

Nothing magical happens. What changes is clarity and clarity changes behavior.

5

YOUR 5-DAY PATH TO CLARITY.

6

How the 7 steps to execution Challenge Works

This experience is delivered through five consecutive days of 1:1 calls; not group sessions, or prerecorded content.

When you register, you are committing to:

THE LEADER BEHIND THE CHALLENGE.

Wilfred Bolds is an identity execution coach, keynote speaker, and author of 7 Steps to Execution and Stolen Identity.

He helps men:

Establish role clarity

Build self-mastery

Lead with discipline and intention

This challenge is a condensed version of the identity framework he uses with private clients; designed to create clarity quickly and demand execution immediately.

WHERE THIS CAN LEAD.

At the end of the challenge, you’ll have the option to continue deeper work through:

A self-paced online course for structured development

​Less hands-on option

Self-paced modules with quizzes to gauge your progress

Continual email access

​

1-on-1 coaching for hands-on accountability and guidance

​More hands-on option

12 weekly accountability calls

Real time feedback and guidance as you are walked from ambiguity to clarity